When one speaks of moving mountains in the world of mixed martial arts, charitable organizations, and inspirational musical variety, one name comes to mind, and that is Coalition Fight Music. As the most successful independent band there is in the MMA community, and the first and only band to actually sponsor fighters, CFM is only scratching the surface of their success potential. CFM continues to grow and expand with the announcement of their recent partnership with Samsung Mobile, UCMMA, and SkyTV. Big things have already been achieved by the trio, and even larger prospects await. In a recent TapouT Radio interview, lead man, Tony Savo, AKA ‘Statecyde’, gave us the lowdown on the major developments that the group is currently involved in.
New deal with Samsung
“Late last year we closed the deal with Europe’s largest telecommunications firm, and part of the deal includes Samsung giving us a dedicated channel on their Samsung web enabled television, also on their subscribed mobile phone format, which is accessible by their browser, so they have given us basically a channel to dedicate to MMA programming. We are going to basically be able to provide mobile MMA content directly to people who might not be fight fans already, so it’s a great way to get it to them, and to create a better awareness in growing markets like India, North Africa, Germany, and the U.K. We’ve licensed the rights Cage Rage and UCMMA footage, so we’re going to be running that. If you’re looking for MMA content right now, you can just Youtube it, but every phone like AT&T, Samsung, Verizon, they have their own browsers. There’s videos there that are pushed by the provider, like most watched, or brand new highlights or whatever. So the difference with this, and what’s makes it really cool, is that the content comes to the smart phone user, so again, it’s reaching out to people who are more tech savvy, people who might not necessarily be fans of the sport, but they see the highlight footage, which is like a teaser to the actual physical DVD, or BluRay that you can get at major retail outlets and chains across the U.K. Now with this new deal. There’s going to be music, and of course we’re going to use the platform to push our music, and there’s going to be NFL style graphics. It’s going to be hyper-stylized, and it’s going to kind of be like a Hollywood movie trailer.”
Having CFM bird logo on UCMMA mat
“When we landed the deal with Dave O’Donnell, who’s a really great guy, and our friend out there (at UCMMA), part of the deal was to put the Coalition bird on the mat. The last card UCMMA 26, that happened on Super Bowl weekend was a phenomenal card, if you haven’t seen it, just Youtube UCMMA 26, and the first one that comes up is Michael Page. It’s already got like over 400,000 views, just a sick, sick knockout, and one of the best KO’s of the year. He’s just a super talented kid. We are heading back over there in May for UCMMA 28, and we’ll be there in effect. We already did UCMMA 19 last year. We did the halftime show on channel 4 for on the BBC over there (the U.K.). So, it’s something that we’re really excited about. We love the guys over there. The whole CFM thing, we kicked it off here (in the States), and we had some trouble kind of getting it off the ground, but things really picked up fast over there, and they show us a lot of love, so we’re going to head back, and just kind of focus on our deal over there.”
World Mixed Martial Arts Organization
“It’s the initiative to get MMA regulated, in curriculums in the high schools and colleges across the country. It’s just got the blessing from the NCAA and college programs. It’s going to be in the high schools, but it’s going to be optional. There’s a lot of great things going on. It’s already being implemented in Atlanta, Georgia, so it’s being implemented there in the Georgia area, and some people like Alan Belcher and Aaron Simpson, really got on board with it. There’s really exciting stuff going on. That’s huge, because no matter how you slice it, the key to the sport’s continued success and continued growth, is the next generation. Not just fighters that come up, but fans, industry guys, and all those people who make the sport happen. If it’s in the culture in high school, it’s kind of hard for it to be still thought of in a negative tone. It will be just like wrestling or football, and the programs actually coincide, so it’s not trying to compete with the wrestling program, or the football program at the school.”
With a multitude of red hot projects in the works, it appears that there are no limitations to how successful CFM has not only become, but will also be in the future. Their sound is a dynamic mixture of styles that range from metal, electronica, hip hop to UK grime, and is fast becoming the industry blueprint. Now that they have joined forces with Samsung Mobile,and have partnerships with UCMMA, Cage Rage , and SkyTV, they will no doubt continue to push themselves into the stratosphere. Coalition Fight Music are tremendous ambassadors for the sport, and business for them is not only constant, but also seems to be gaining momentum.
Follow Tony Savo on Twitter @statecyde
You can listen to the audio from this interview at TapouT Radio